Iona Hames studied Psychology and Humanities at higher education. Thereafter, she began her 12-year Public Relations role within the music business. During this tenure, she was recognised as an award-winning communications professional and rapidly promoted to Senior Management level, heading up the PR team for one of the UK’s major record labels. The next decade saw Iona move cross-sector to the Fashion industry, where she established the in-house global Public Relations function for a renowned heritage British fashion brand. Here, her brand and team-building expertise, and skill for balancing and nurturing the intricate relationships between diverse stakeholders, brought her further professional recognition. Iona is both a certified Recovery Manager and Peer Mentor. Her lived experience brings a highly empathetic and supportive nature, combined with specialist marcomms, logistical planning and creative networking skills.